A group of second year students from the Global Business Environment module visited the Coca-Cola HBC headquarters for the Czech Republic and Slovakia.
Students who study international business and strategy in this module had the opportunity to directly see how the multinational company operates in the local business environment.
Students discussed with Coca-Cola 's management the current branding and advertising strategy and their CSR initiatives leading to reduction of direct emissions to absolute minimum by 2040 (Net Zero).
As a part of the visit, the students were able to see the bottling process of the plant. This initiative further fosters the cooperation of PCU with the key industries in the Czech Republic allowing the students to gain valuable practical experiences during their studies.