Jana Wolfova on practising proper PR

Ms. Wolfova is a PR Communication Manager at Group 4 Securitas where she is actively involved in PR and crisis communication. Among her many campaigns was the one launched in the aftermath of the so-called "Robbery of the Century", the theft of 150 million CZK from G4S premises. She also completed re-branding of corporate identity for VUB Slovakia and developed a new image for Hypotecni banka.

During the lecture, Jana shared her experiences from the industry and helped her audience to understand the psoition of PR in the Czech market, as well as commenting on how to practise PR properly and ethically. The lecture was given as part of the Managing Marketing Module in the MSc International Management programme.