MSc International Management Students visit Mini Cooper at Invelt

Students questioned key marketing and salespeople at the dealership regarding their marketing strategy and selling techniques. According to class lecturer Sylvia Vondráčková “The visit was very useful for us to develop our in-class project further. We could see first hand how Mini maintains its corporate identity across borders and discovered what the preferences of Czech customers are in purchasing these vehicles."

"The students received valuable information, helping them make the project interesting, built on real scenarios and taught them how to conduct primary research. In addition the sales staff were very friendly and shared with us information that we would not be able to find elsewhere”.

Postgraduate studies at Prague College focus on practical education that qualifies students for further careers in international business, which is directly reflected in the curriculum of the programme.