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Graphic Design Corporate Identity class

by admin, on 07 September 2012 17:38:31 CEST

On Monday 27 June, students of the Graphic Design Corporate Identity class gave a presentation of an assignment based on a semi-live project of a complex CI redesign for the civic non-profit association Tanec Praha (Prague Dance)

The association has two basic missions: the first is to organize international festivals of contemporary dance and movement theatre with the highest possible artistic as well as organizational quality, including additional programmes (seminars, workshops, conferences of theoreticians and critics, etc.), and the second to operate spaces intended for production, creation and realization of pieces, mostly from the dance domain, but also from other artistic fields that mutually support and advance each other. The association also runs a theatre and organizes three major festivals.

The students presented their work to Veronika Hladka, Eva Bartkova and Michaela Kernova from the PR and production department.

The aim of the assignment was to propose a suitable corporate structure and create a complex identity for all five areas, including a visual framework for promotion of events. The system should work as an identity for the association and theatre during the entire year, as well as the annual identity for particular festivals used in combination with the current date.

Topics:School of Art & Design

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