Jakub Gerhardt shares his experience from Cannes
by admin, on 07 September 2012 13:27:51 CEST
Jakub Gerhardt participated in the Roger Hatchuel Academy Programme lead by Rock Boyko (former Chief Creative Officer and Co-President of Ogilvy & Mather) and Clive Challis (Head of the Advertising course at Central Saint Martins). Roger Hatchuel Academy was named after the founder of the Lions Cannes International Festival of Creativity in order to teach students from all around the world all about the industry.
We asked Jakub to sheare his experience with us. Here is what he told us:
"Every morning for seven days at 9.30 we have met the academy and started the day with Rick Boyko and Clive Challis presenting us with the day plan. Every single day our schedule was so packed, so for the first 3 days I haven't eaten anything but sandwiches. The reason for that was simple; I didn't want to miss a thing.
The people who came to talk to us were the CEO's of ground breaking companies, marketing leaders in the digital industry or even the advertising guru Sir John Hegarty came to talk to us for an hour. I managed to get an autograph from him and even a personal note, that is now on my wall to remind me "Jakub. Never be ordinary. And don't forget to buy [my] book." We were told the inside stories of how Nike+ campaign was done, or even that Transformers movie is basically only a 120 minutes long commercial. We were shown the modern approaches in advertising, not only how to raise the sales and brand awareness, but how one can influence society by creativity.
In the afternoon, after the sessions, workshops and seminars we attended the award ceremonies, where we were shown again the best work from around the world. After that, the nightlife has started. A cocktail party in front of a 5 start hotel, a beach gala party with fireworks at midnight or rooftop party are just few to mention.
There was no time to sleep, but there was no need. The entire week was so packed and every moment was jaw dropping. The intense experience has given me so much enthusiasm and energy, that I didn't even need the sleep, though the coffee helped; a lot.
I can't say "thank you" enough. To Georg Hodek from isifa who sponsored my trip, thank you. To Prague College and the lecturers who provided me with this opportunity, thank you. To Rick Boyko and Clive Challis for organizing the whole week, thank you. To DRAFT FCB for sponsoring the Academy, thank you. And most importantly to all of the students at RHA; you guys made the experience unforgettable, thank you so much."
Update: Since graduating with his BA (Hons) Graphic Design, Jakub has been employed as Digital Junior Art Director at "Made by Vaculik" and Junior Art Director at "Kaspen" in Prague.
