The programme for this practical workshop included social media ethics, customer service, finance and marketing. We welcomed back alumni Matt Butler, who addressed the topic of Social Media and Customer Service, and Brendan Donnellan, who gave a talk on crodfunding entitled 'Show me the Money'. Other speakers included Belinda Whitttaker, David Petryca, Bohus Ziskal, Pascal Silondi, Bruce Gahir and Stefano Cavagnetto.