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Dominika Potuzakova

Associate Lecturer
School of Art & Design

Dominika Potuzakova is an Associate Lecturer in the MA Future Design programme.
Dominika started off as a traditional product designer, however by the end of her undergraduate studies she moved her direction to user-centered interaction design. Within her postgraduate design and research work she focused on developing conceptual designs of interactive products and systems in the healthcare sector. Her obtained at the Eindhoven University of Technology in the Netherlands gave her great knowledge of design and research methodologies and processes focusing on direct contact with human beings.

Dominika worked as Senior User Researcher at a leading technological company in Prague. There she applied design research methods to become the “advocate” of the users of products developed by the company. With her work she translated the users’ needs and wishes into design recommendations for the teams of designers, developers and marketers.

From the digital setting of a product development she moved back to the physical setting where she currently collaborates with architects, urbanists as well as employee engagement strategists on projects focusing on development of new city parts, buildings and interiors that are designed with its users in mind.



PDEng. (Professional Doctorate in Engineering) User System Interaction - Eindhoven University of Technology, NL
MSc. Industrial Design - Eindhoven University of Technology, NL
BSc. Engineering Product Design - London South Bank University, UK


Professional Activities:


2021-2023 – Prague City University – Associate Lecturer

2018-2023 – Prague City University – Guest Lecturer

2014-2023 – Freelancer, experience user researcher 

2014-2023 – AVG Technologies, now Avast Software s.r.o., customer experience design – senior user researcher

2012-2014 – Eindhoven University of Technology – design engineer, user system interaction program

2011 – Eindhoven University of Technology, Smart Environment  & Health – TU/e Student Assistant

2011 – Philips Research, Human Interactions & Experiences – design researcher

2010-2011 – Smart Neonatal Monitoring – product designer

2009 – Delmanic Ltd. London – Digital Interface, product development

2008-2009 – Dragon Press s.r.o. Klatovy – graphic designer

2008 – Promotion One s.r.o. – display designer and graphic designer


Presentations & Workshops:


2015 - 2021 — Prague FashionTech - organisation of the first conference which connects the worlds of fashion and technology 

2018-2020 – Prague City University, Prague 

2019 – UX Monday, Prague

2014-2016 – Czech Technical University, FEL, Prague

2015 – Digitální Design: Pohled za Pixely Exhibition

2015 – FashionTech Prague

2013, 2015, 2018 – World Usability Day Prague

2013 – UX Conference Lugano

2013 – DeSFoRM Shanghai

2013 – WebExpo Prague

2013 – UXcamp Berlin

2013 – UXcamp Prague

2012 – UXcamp Eindhoven

2011 – DESIRE'11 Eindhoven, 2011



  • 2014  - VIBE-ING 2.0: a smart textile tool for healthcare and well-being, proceedings of Ambience ‘14: Scientific conference for Smart and functional textiles, Wellbeing, Tampere, Finland
  • Semantics-driven design for bonding with human scent, International Journal of Arts and Technology
  • 2013 - Oris: Bonding through Maternal Scent: Proceedings of 8th International Conference on Design and Semantics of Form and Movement, DeSForM 2013
  • 2011 - Innovative Design for Monitoring of Neonates Using Reflectance Pulse Oximeter. Proceedings of 7th International Conference on Intelligent Environments - IE'11 Nottingham Trent University, United Kingdom
  • 2011 - Endless Innovation: The Role of Industrial Design in Maintaining the Relationship between Business & Society Proceedings of the DESIRE'11 Conference on Creativity and Innovation in Design, Eindhoven University of Technology, the Netherlands