Format: In-person

Social Media Marketing is becoming core to a businesses marketing strategy and the need for experts in Social Media Promotion is growing exponentially. This course requires no previous knowledge, only a keen interest in the field.

Victoria Kavunova and Mariia Ahota, Co-Founders of Matilda Digital Agency will introduce students to all aspects of Social Media Marketing including content creation. The lessons will take place every Tuesday morning over a 4 week period.

The topics covered in this course will be:

• Opportunities and algorithms of Instagram, TikTok and Facebook
• Target Audience - segmentation, behavioural characteristics
• Strategy Development and Positioning
• Content Creation - content plan, copyright, visuals
• Promotion - target, working with bloggers, content mechanics, partnerships
• Audience Engagement - community management, working with clients, handling negative feedback
• KPIs - how to track the results, statistics

This is a practical hand-on course that will enable you to develop strategies and promotional tools for brands that will increase their audience and sales. You'll be able to confidently create content and work with Instagram, Facebook and TikTok algorithms and analyse the results.

You will study 3 hours every Tuesday, over four weeks.

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Forget about mindless photo posting. Working with social networks and achieving solid results is more difficult than it seems, but not impossible!

Victoria Kavunova, Lecturer

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When: 21 June to 12 July 2022

Format: All four lectures will be in-person

Class schedule: Every Tuesday, 9 till 12pm (21 June, 28 June, 5 July & 12 July)

Price: 5,000 CZK

Lecturer: Victoria Kavunova and Mariia Ahota, Co-Founders of Matilda Digital Agency