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Bruce Gahir

Bruce Gahir, DBA

Associate Dean for School of Business, Management & Technology
Acting Programme Leader for BSc Computing

As Acting Programme Leader for BSc Computing, Bruce brings expertise and leadership to the role, drawing on his experience as both a lecturer and course administrator.

His research activities include an exploration of the crossover between the application of data analytics methodologies and business processes, the application of AI and ML tools to Business Fintech applications, the development of Structural Equation Models and analysis to develop multi-functional models for Supply Chains processes. He has also taught ITIL ICT Service Management, Business Information Systems and Cryptography at PCU.

He also holds the responsibility of Associate Dean and teaches Financial Accounting, Business Ethics with Corporate Governance, Business Strategy and manages the CIMA/CGMA programme.

Outside of teaching, Bruce’s research interests are in the areas of virtue ethics, finance, and business strategy. Currently his research focuses on business ethics with a special interest in decision-making models using the framework of virtue ethics. Other areas of interest are in Portfolio Theory, CAPM, algorithmic trading, behavioural finance, and efficiency of financial markets. Bruce actively collaborates with Hon. Prof. Stefano Cavagnetto on the strategic development of CRIS (Centre for Research and Interdisciplinary Studies) at the university.

In addition to his degrees he holds the CIMA/CGMA qualification and has completed the Fintech Programme at Oxford’s Saïd Business School.

Education

Teesside University, GB — Business Administration Doctorate
University of London, GB — Master of Sciences

University of London, GB — Master of Philosophy
University of London, GB — Bachelor of Arts
University of London, GB — Bachelor of Science

American Institute of Certified Public Accountants — Certificate in Business Accounting
UK Department of Education — Postgraduate Certificate in Education

Professional Activities

2021 - present — Prague City University, Associate Dean of the School of Business

2009 - present — Prague City University, Programme Leader

2007 - 2009 — Prague City University, Lecturer

Research & Practice

Selected Research:
Olekanma, O., Rodrigo, L.S., Adu, D.A. and Gahir, B., (2024). Small‐and medium‐sized enterprises' carbon footprint reduction initiatives as a catalyst for green jobs: A systematic review and comprehensive business strategy agenda. Business Strategy and the Environment.
Brož, V., Pace, D., Gahir, B., Draper, T., Cavagnetto, S., (2023), “Do not mention Russia: A theoretical framework for bank penalties due to economic sanction violations and policy implications”, Banks and Bank Systems, 18(2), pp. 161-176.

Selected Seminars:
Bruce Gahir:
AI and ML tools utilised in efficient working capital analysis, TUBIS/Prague City University Conference: Artificial Intelligence and Digitisation for Business Symposium, April 2024.
Bruce Gahir: A Collaborative Trust Model for Contract Lifecycle Management Processes in Supply Chains, 15/02/2023. Presented at International Research Seminar Series organised in cooperation with Teesside University School of Business.
Bruce Gahir: The use of Structural Equation Modelling for exploring the concept of Collaborative Trust in Supply Chains, 24/01/2022. Presented at International Research Seminar Series organised in cooperation with Teesside University School of Business.