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Current Students  

BA (Hons) Graphic Design

3–year Bachelor’s degree
Start September


Graphic Design has seen tremendous growth and change in the digital era. That's why we encourage not only practical, student-centred learning, but also innovation, independence and adaptability, ensuring employability for our graduates.

We offer a highly practical and creative programme where you will gain the confidence to execute your creative vision across all forms of media, recognizing how to create positive social change through the power of visual messaging.

Programme Essentials

  • Experience a well-rounded design education based on studio practice, research, theory and professional skills
  • Learn to work in a studio environment and engage in real client work
  • Develop skills in typography, corporate identity, web, editorial design, packaging and motion graphics
  • Learn from professionals in the field who bring their expertise directly to the classroom
  • Participate in internationally-recognized competitions and live projects
  • Take the opportunity of an internship through the School’s industry network connections

Find out more about programme accreditation & recognition →

What you study

Year 1

  • Analogue Design Practice
  • Digital Design Skills
  • Design Thinking and Practice
  • Design History
  • Research Skills and Techniques
  • Professional Typography
  • Typography and Editorial Design
  • Professional Design Practice
  • Moving Image
  • Static Image
  • Visual Communication
  • User-Centred Design
  • Design Ethics
  • Client-Based Project Work

Year 2

  • Branding
  • Web and Application Design
  • Sustainable Design
  • Critical Design Writing
  • Speculative Design
  • Client-Based Project Work
  • Designing a Future Career
  • Finding a Design Specialisation
  • Creative Coding
  • UI/UX
  • Design Studio

Year 3

  • Collaborative Group Project
  • Live Projects and Competitions
  • Design Research and Writing
  • Final Major Project
  • Professional Practice and Positioning
  • Exhibition

“We are a group of friends from different parts of the Czech Republic who met while studying Graphic Design. We found structure of the programme, and especially the teachers, very open to individual interests. Thanks to such support, each of us learnt how to use our skills to bring the best results to any project. The university also prepared us very well for our professional lives by giving us assignments from real clients. We learnt how to present our ideas and what was necessary for 'surviving'.

Lukáš Chládek, Owner and Designer at Amorfa
Jonáš Nobile, Head of Product at Contember
Daniel Quisek, Partner and Lead Type Designer at Displaay



Full-time students can expect to attend daily classes, with 16 hours per week in class, plus additional workshops & guest lectures. Further independent learning and group work is expected.

If you start the programme in February, there is a semester break between finishing year 2 and starting year 3, which begins in September only. During this semester you can undertake an internship or classes from another programme. The time to complete the programme is 3.5 years. 

Meet Your Programme Leader


Sean McAlorum, MA

Sean McAlorum is the programme leader for Graphic Design and has over twenty years experience in magazine publishing and advertising. He was involved in the design and production of Quo magazine, and worked as lead designer at Leo Burnett Prague. His clients have included Fiat, Nestlé, Unilever, Gambrinus, Kraft, Mazda and ČSOB. Sean has a Bachelor’s degree in Graphic Design from Leeds Metropolitan University and has an MA in Fine Art from Teesside University.

See all lecturers from the School Art & Design →

Entry Requirements

  • Confirmation of completed High School Education or previous college education, which could be one of the following: a Czech high school diploma, two A-level passes, a PCU Foundation Diploma (based on Pearson Level 3 diploma units and PCU units). An equivalent education from other countries assessed individually. Students with experience or equivalent education in some subjects of the programme may be granted advance credit towards year one or year two of the programme after competing the required assessment of Prior Learning or Experience documentation.

  • English language certificate. Required Scores: IELTS 5.5; TOEFL iBT 70+.
    Versant language exam or Duolingo with a score equivalent to 5.5 IELTS is also accepted, as well as Cambridge First or Advanced Certificate of English. Other certificates may be accepted upon individual assessment.

  • Portfolio and letter of motivation (300 words)

  • For all programmes at Prague City University there is a final interview between the applicant and the Programme Leader before the final decision on admission is made.

Are you interested in this programme?
Start in September.

Apply Now

Degree Projects

Vanesa Vachova, Things Need People
Things need people is a documentary film inspired by the pandemic and by the perceiving the relationship between things and happiness as a result of this challenging time.

Laman Salahli, DON’T BE A ZERO, BE A HERO
Azerbaijan is a country where men have more rights rather than women. Due to this there is physical and psychological pressure within families and the number of suicides among women is increasing. EVERYONE CAN BECOME A HERO is here to solve this problem by changing the future generation’s mindset with comics. The books contain true stories and make people realize what it is like to live under someone else's control. 

Adriana Mendez, PRAHY: a city branding concept
The project aims to create a flexible visual identity for Prague that can be applied to all of the city’s districts without taking away from their individuality. This will strengthen residents' connection to the city and improve municipality-resident communication.

Anna Stava
stromovGO is an app that families can use to discover Stromovka Park in Prague through a series of interactive activites. Using the park map on the home page of the application, the user can browse through different activities that test users' knowledge, physical abilities and teamwork skills.

Anna Avagian, Berdie
Berdie is a little bird, that has a lot of 'tea' to spill when it comes to the ugly cancer that took over her body. Berdie carries around a what she likes to call a 'demonic chemo machine', because she is undergoing very complicated therapy. As a survivor of cancer, Anna developed her idea into a web comic to support young children with cancer and the character of Berdie was created to share the struggles and challenges of having cancer at a young age in a light-hearted, relatable and interesting way.

Career Building at PCU

The benefits of the British University system? Well for starters Czech art schools are lacking in practical areas, says Vu Minh Hieu, a Graphic Design graduate of PCU. The university also develops multi-disciplinary artists, and their assignments and projects are based on the active involvement of students in real-life job briefs from local and international clients

Read more →


Visit to VCCP Prague

As a part of PCU's Professional Development week, Graphic Design students had the opportunity to visit local advertising agency VCCP Prague. Gabriel Prince and Lan Vy Le, graduates of PCU, welcomed the students and shared their experiences working at the agency and on national campaigns. Since the visit VCCP have interviewed 2 student candidates for internship positions. If chosen, the students will work with the agency's clients which include Puma, Pilsner Urquell, Komerční banka, and Albert.


Iman Delic graduated from Graphic Design in 2020 and works as a multi-award winning Art Director at DDB Czech Republic. In April 2024 she won Talent of the Year at the annual Agentura roku awards and several weeks later students had the opportunity to hear all about her career and receive first-hand advice on how to transition from university to work. Students also had the chance to have Iman personally review their professional portfolios. 


Graduate Careers & Further Study Destinations

Our graduates are renowned for moving in multiple directions: securing global careers at leading corporations, pursuing research and further studies at leading institutions, or starting their own businesses. Here are just a few of their stories:
  • Anton Stupnev is Co-Founder and Design Lead at Humble Team, a digital design agency based in Prague, Dubai and New York.
  • Iman Delic is an award winning Art Director at DDB Czech Republic. In 2024 she won Talent of the Year at the annual Agentura roku awards. In addition, in her first year at DBB she was a part of the winning team that won Gold at the Young Lions and has had numerous wins since plus further wins at silver and bronze level at the Art Directors Club Czech Republic awards. 
  • Jan Rosický while at PCU Jan became the first Czech in history to win a prestigious Royal Society of Arts (RSA) Student Design Award. He won for his design for a contactless payment device and an accompanying app. He went on to found the company Invent Medical and was recognised in the 2017 Forbes ‘30 under 30’ listings in the Czech Republic.
  • Stanislav Matuszny is an Art Director at Publicis Prague.
  • Klara Zapotocka is a partner at Breisky Design and is the designer of Prague City University’s visual identity.
  • Lizi Liklikadze is a Junior Art Director at Ogilvy Czech Republic and has recently spoken at a TEDx talk hosted by PBIS, where she spoke on the  how human creativity is irreplaceable amidst the advancements in AI.
  • Katerina Horka is a founding partner of Czech/USA design company Heels Make Deals.
  • Alica Strigl is a User Experience Researcher at CARIAD in Berlin, Germany.
  • Ha Li works in Prague for OAK'S LAB, a US-based hub whose mission is to transform industry-changing ideas into tangible products. 
  • Christophe Wechsler is Head of Content & Creative at Kiwi.com. Previously he was a Senior Art Director at DDB Prague where in 2016 he headed a team that won first place in the ‘Young Lion’s competition for creatives under 30 at Cannes Lions International Festival of Creativity. 
  • Daniel Saloun is the founder of Prague-based Saloun Studio.
  • Hyunjin Kim works as a Graphic & Motion Designer at BnT agency in Prague.
  • Simon Rico is a Product Designer for Status.im which develops secure messaging apps, crypto wallets, and Web3 browser technology. Simon also completed his Master’s in Future Design at PCU.
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