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BA (Hons) Graphic Design


3–year Bachelor’s degree
Start September or February

Graphic Design has seen tremendous growth and change in the digital era. That's why we encourage not only practical, student-centred learning, but also innovation, independence and adaptability, ensuring employability for our graduates.

We offer a highly practical and creative programme where you will gain the confidence to execute your creative vision across all forms of media, recognizing how to create positive social change through the power of visual messaging.

Programme Essentials

  • Experience a well-rounded design education based on studio practice, research, theory and professional skills
  • Learn to work in a studio environment and engage in real client work
  • Develop skills in typography, corporate identity, web, editorial design, packaging and motion graphics
  • Learn from professionals in the field who bring their expertise directly to the classroom
  • Participate in internationally-recognized competitions and live projects
  • Take the opportunity of an internship through the School’s industry network connections

What you study

Year 1

  • Analogue Design Practice
  • Digital Design Skills
  • Design Thinking and Practice
  • Design History
  • Research Skills and Techniques
  • Professional Typography
  • Typography and Editorial Design
  • Professional Design Practice
  • Moving Image
  • Static Image
  • Visual Communication
  • User-Centred Design
  • Design Ethics
  • Client-Based Project Work


Year 2

  • Branding
  • Web and Application Design
  • Sustainable Design
  • Critical Design Writing
  • Speculative Design
  • Client-Based Project Work
  • Designing a Future Career
  • Finding a Design Specialisation
  • Creative Coding
  • UI/UX
  • Design Studio


Year 3

  • Collaborative Group Project
  • Live Projects and Competitions
  • Design Research and Writing
  • Final Major Project
  • Professional Practice and Positioning
  • Exhibition



“We are a group of friends from different parts of the Czech Republic, with different backgrounds, who met while studying for the Bachelor's in Graphic Design. The structure of the programme, and especially the teachers, were very open to individual interests. Thanks to such support, each of us learnt how to use our skills to bring the best results to any project. The university also prepared us well for our professional lives through assignments with real clients. We learnt how to present our ideas and what was necessary for 'surviving'. After our studies and work experience, we decided to form our own agency, and together with another friend we have now started our own multi-disciplinary studio in Prague.”
Lukáš Chládek, Jonáš Nobile, Daniel Quisek (Netvarec)



Full-time students can expect to attend daily classes, with 16 hours per week in class, plus additional workshops & guest lectures. Further independent learning and group work is expected.

If you start the programme in February, there is a semester break between finishing year 2 and starting year 3, which begins in September only. During this semester you can undertake an internship or classes from another programme. The time to complete the programme is 3.5 years. 

Are you interested in this programme?
Start in September or February.

Apply Now

Degree Projects

Vanesa Vachova, Things Need People
Things need people is a documentary film inspired by the pandemic and by the perceiving the relationship between things and happiness as a result of this challenging time.

Laman Salahli, DON’T BE A ZERO, BE A HERO
Azerbaijan is a country where men have more rights rather than women. Due to this there is physical and psychological pressure within families and the number of suicides among women is increasing. EVERYONE CAN BECOME A HERO is here to solve this problem by changing the future generation’s mindset with comics. The books contain true stories and make people realize what it is like to live under someone else's control. 

Adriana Mendez, PRAHY: a city branding concept
The project aims to create a flexible visual identity for Prague that can be applied to all of the city’s districts without taking away from their individuality. This will strengthen residents' connection to the city and improve municipality-resident communication.

Anna Stava
stromovGO is an app that families can use to discover Stromovka Park in Prague through a series of interactive activites. Using the park map on the home page of the application, the user can browse through different activities that test users' knowledge, physical abilities and teamwork skills.

Anna Avagian, Berdie
Berdie is a little bird, that has a lot of 'tea' to spill when it comes to the ugly cancer that took over her body. Berdie carries around a what she likes to call a 'demonic chemo machine', because she is undergoing very complicated therapy. As a survivor of cancer, Anna developed her idea into a web comic to support young children with cancer and the character of Berdie was created to share the struggles and challenges of having cancer at a young age in a light-hearted, relatable and interesting way.

Your Programme Leader


Sean McAlorum is the programme leader for Graphic Design and has over twenty years experience in magazine publishing and advertising. He was involved in the design and production of Quo magazine, and worked as lead designer at Leo Burnett Prague. His clients have included Fiat, Nestlé, Unilever, Gambrinus, Kraft, Mazda and ČSOB. Sean has a Bachelor’s degree in Graphic Design from Leeds Metropolitan University and has an
MA in Fine Art from Teesside University.

Career Building at PCU


Alumni Interview: Vu Minh Hieu, UX Designer & Photographer

The benefits of the British University system? Well for starters Czech art schools are lacking in practical areas, says Vu Minh Hieu, a Graphic Design graduate of PCU. The university also develops multi-disciplinary artists, and their assignments and projects are based on the active involvement of students in real-life job briefs from local and international clients

Read more →


HomeMadeDesign Presentations

On the 28th of May, graduating students from Graphic Design held a public presentation demonstrating their final projects.

The exhibition was hybrid which allowed for all 22 projects to be presented live either from the Bishop's Court Campus in Prague 1 or from home for those who could not be present physically. The event was livestreamed to Facebook. You can also check out their projects in more detail at their exhibition website here.


Student wins design job from Czech Publishers

In early 2021, seventeen second year Graphic Design students had the opportunity to pitch a book cover concept, layout and promotional video to Czech publishing company Nakladatelstvi Akropolis. They chose Gesui Mirzo’s concept and the book is now printed and has been distributed to bookstores across the Czech Republic. We reached out to Gesui to hear all about the project and what inspired her cover design.

Read more →

Graduate Careers & Further Study Destinations

Our graduates are renowned for moving in multiple directions: securing global careers at leading corporations, pursuing research and further studies at leading institutions, or starting their own businesses. Here are just a few of their stories:
  • Anton Stupnev is a partner at Humble Team digital design agency based in Prague and New York
  • Stanislav Matuszny is an Art Director at Publicis Prague
  • Klara Zapotocka is a partner at Breisky Design and is the designer of Prague City University’s visual identity
  • Katerina Horka is a partner in Czech/USA design company Heels Make Deals
  • Alica Strigl is a User Experience Researcher at CARIAD in Berlin, Germany
  • Ha Li works in Prague for OAK'S LAB, a US-based hub whose mission is to transform industry-changing ideas into tangible products. Link 1 | Link 2
  • Christophe Wechsler is a Senior Art Director at DDB Prague and in 2016 headed a team that won first place in the ‘Young Lion’s competition for creatives under 30 at Cannes Lions International Festival of Creativity. Read more
  • Daniel Saloun is the founder of Prague-based Saloun Studio
  • Simon Rico is a Product Designer for Status.im which develops secure messaging apps, crypto wallets, and Web3 browser technology. Simon is also completing his Master’s in Future Design at PCU.

Entry Requirements

  • Confirmation of completed High School Education or previous college education, which could be one of the following: a Czech high school diploma, two A-level passes, a PCU Foundation Diploma (based on Pearson Level 3 diploma units and PCU units). An equivalent education from other countries assessed individually. Students with experience or equivalent education in some subjects of the programme may be granted advance credit towards year one or year two of the programme after competing the required assessment of Prior Learning or Experience documentation.
  • English language certificate. Required Scores: IELTS 5.5; TOEFL iBT 70+.
    Versant language exam or Duolingo with a score equivalent to 5.5 IELTS is also accepted, as well as Cambridge First or Advanced Certificate of English. Other certificates may be accepted upon individual assessment.

  • Portfolio and letter of motivation (300 words)

  • For all programmes at Prague City University there is a final interview between the applicant and the Programme Leader before the final decision on admission is made.

Are you interested in this programme?
Start in September or February.

Apply Now