Graeme Murray, MSc.
Associate Lecturer
Graeme is a brand consultant and marketing lecturer. Originally from London, he has amassed years of experience in marketing communications and branding working at agencies such as Leo Burnett, Ogilvy, Bates on global, regional and local brands. His career in advertising and marketing has taken him around the world, from London to Amsterdam, Hong Kong, Thailand and Prague.
Education
Teesside University, GB — Master of Science
University of Wolverhampton, GB — Bachelor of Arts
Chartered Institute of Marketing, GB — Diploma in Management
Professional Activities
2020- present — Prague City University, Associate Lecturer
2006-2023 — Sense Brand Consulting, Brand Strategist & Owner
2003-2006 — Leo Burnett, Thailand, Planning Director
2002 — Bates Thailand, Bangkok, Planning Director
2000-2001 — Bates-Red, Hong Kong, Senior Planner
1999-2000 — Euro RSCG Direct, London, Freelance Account Planner
1999 — Ogilvy One, London, Freelance Account Planner
1998-1999 — Jones Mason Barton Antenen - Freelance Account Planner
1998 — Ammirati Puris Lintas, Warsaw, Freelance Account Planner
1996-1998 — TBWA/Campaign Company, Amsterdam, Account Planner
1995-1996 — TBWA/Campaign Company, Amsterdam, Junior International Account Manager
1994-1995 — Barraclough Hall Wollston Gray, New Business Executive
2006-2023 — Sense Brand Consulting, Brand Strategist & Owner
2003-2006 — Leo Burnett, Thailand, Planning Director
2002 — Bates Thailand, Bangkok, Planning Director
2000-2001 — Bates-Red, Hong Kong, Senior Planner
1999-2000 — Euro RSCG Direct, London, Freelance Account Planner
1999 — Ogilvy One, London, Freelance Account Planner
1998-1999 — Jones Mason Barton Antenen - Freelance Account Planner
1998 — Ammirati Puris Lintas, Warsaw, Freelance Account Planner
1996-1998 — TBWA/Campaign Company, Amsterdam, Account Planner
1995-1996 — TBWA/Campaign Company, Amsterdam, Junior International Account Manager
1994-1995 — Barraclough Hall Wollston Gray, New Business Executive
Awards & Publications
Awards & Speaker roles:
2023: Guest speaker at Brand Restart
2022: Guest speaker at Digisemestr
2021: Online host of The Marketing Festival
2015-2019: Head of Jury and Effectiveness Consultant at Czech Effies
2010-15: Head of Jury at Cesky Direkt & Promo (now IMC awards)
Author of the Effie booklet (Co prokáže efektivitu marketingové komunikace?) for Czech Effies
Past speaker at Forum Media, Retail Summit and PIAF conferences
2010-15: Head of Jury at Cesky Direkt & Promo (now IMC awards)
Author of the Effie booklet (Co prokáže efektivitu marketingové komunikace?) for Czech Effies
Past speaker at Forum Media, Retail Summit and PIAF conferences
Winner of Cannes, John Caples, One Show, AdFest, Effie awards.
Greenwashing, The Little Red Sofa, 2024
Learning from the Past, The Little Red Sofa, 2024
Synthetic Advertising, The Little Red Sofa, 2024
Algorithms, The Little Red Sofa, 2024
