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Marek_Kocak

Marek Kocák, MSc

Programme Leader of Foundation Diploma in Business

Marek holds a Bachelor’s in International Business Management and a Master’s in International Management from Teesside University, along with a Master’s in Philosophy (with distinction) from Birkbeck, University of London.

With expertise in business ethics and law, marketing, branding, business strategy, research methods, project management, and supply chain management, Marek focuses on advancing brand success and organisational growth through strategic insights and targeted initiatives. He is dedicated to identifying emerging market opportunities, crafting cohesive brand strategies, and aligning organisational objectives with both brand identity and ethical frameworks.

His expertise includes brand positioning, market analysis, brand profitability, and rebranding strategies, with a commitment to helping organisations navigate brand development and sustain long-term growth. Marek also serves as a brand consultant and ambassador for several international companies, bringing a global perspective to his work.

Education

Birkbeck, University of London, GB — Master’s Degree

Teesside University, GB — Master of Science
Teesside University, GB — Bachelor of Science

Professional Activities

2019 - present — Prague City University, Principal Lecturer
 
2024 - present — PopName, Marketing Manager
 
2024 - present — Anglo American University, Lecturer

2022 - present — Vans, a VF Company, Athlete Brand Ambassador

2020 - present — club de sport métronome s.r.o., Creative Director
 
2020 - 2023 — Charles University, Lecturer

2017 - 2021 — Nike, Athlete Brand Ambassador
 
2016 - 2019 — Prague City University, Associate Lecturer
 

Research & Practice

Selected Research:
Kocak, M. (2024) ‘Unveiling Ethical Foundations: An examination of CSR and ESG stances through normative assumptions and ethical theories’, Cross-Strait Journal of Corporate Social Responsibility and Social Entrepreneurship, 9, pp. 43-52.

Selected Seminars:
Marek Kocak: Unveiling Ethical Foundations: An examination of CSR and ESG stances through normative assumptions and ethical theories. TUIBS/Prague City University Conference: Artificial Intelligence and Digitalisation for Business Symposium, 17th April 2024.