
Marek Kocák, MSc
Programme Leader of Foundation Diploma in Business
Marek holds a Bachelor’s in International Business Management and a Master’s in International Management from Teesside University, along with a Master’s in Philosophy (with distinction) from Birkbeck, University of London.
With expertise in business ethics and law, marketing, branding, business strategy, research methods, project management, and supply chain management, Marek focuses on advancing brand success and organisational growth through strategic insights and targeted initiatives. He is dedicated to identifying emerging market opportunities, crafting cohesive brand strategies, and aligning organisational objectives with both brand identity and ethical frameworks.
His expertise includes brand positioning, market analysis, brand profitability, and rebranding strategies, with a commitment to helping organisations navigate brand development and sustain long-term growth. Marek also serves as a brand consultant and ambassador for several international companies, bringing a global perspective to his work.
Education
Teesside University, GB — Master of Science
Teesside University, GB — Bachelor of Science
Professional Activities
Research & Practice
Selected Research:
Kocak, M. (2024) ‘Unveiling Ethical Foundations: An examination of CSR and ESG stances through normative assumptions and ethical theories’, Cross-Strait Journal of Corporate Social Responsibility and Social Entrepreneurship, 9, pp. 43-52.
Selected Seminars:
Marek Kocak: Unveiling Ethical Foundations: An examination of CSR and ESG stances through normative assumptions and ethical theories. TUIBS/Prague City University Conference: Artificial Intelligence and Digitalisation for Business Symposium, 17th April 2024.