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BA (Hons) Creative Media Production


3–year Bachelor’s degree
Start September

Find your own ‘unique voice’ and develop the ability to create positive change through innovative digital media content across a fast-developing range of platforms. This progressive Bachelor's programme is designed to meet the growing demand for media professionals who have a deep understanding of the digital landscape.

At its core is the combination of technical skills, creative thinking and social awareness with an emphasis on storytelling, giving you the confidence to graduate as a media specialist and practitioner in a wide variety of roles: from social media marketing to arts administration, and from video or radio production to journalism, scriptwriting or blogging.

Programme Essentials

  • Become an experienced storyteller with innovative, unconventional and complex narratives
  • Gain an in-depth understanding of the contemporary digital media landscape and how best to utilise it
  • Create content for a range of audiences and delivery platforms
  • Learn advanced technical skills allowing you to devise, develop, pitch and deliver ideas for new formats and platforms used for transmitting and receiving content
  • Spend a semester at our education partner EFAP School of Communication in France and receive a full semester of credits for your studies
  • Develop interpersonal skills, strengthening your ability to communicate confidently with professionals
  • Produce a professional portfolio that will demonstrate a high level of production skills as well as a ‘unique voice’
  • Work closely with industry practitioners and mentors, constantly reflecting and adapting to the current media marketplace
  • Enjoy regular seminars, workshops and guest speakers as part of our Media Innovation Technology Series

What you study

Year 1

  • Writing Narrative Plot & Character
  • Visual Storytelling
  • Studio Practice and Pre-production
  • Post Production Skills
  • Media & Cultural Theory
  • Documentary Production

Year 2

  • Storytelling for Emerging Platforms
  • Media Trends and Distribution
  • Socially Engaged Practice
  • Media Production
  • Audio Production Skills
  • Directing Actors

Year 3

  • Marketing and Identity
  • Client Project Production
  • Major Project Development
  • Major Project Production
  • Professional Practice Portfolio
“PCU is very different from my previous theory-based education. The programme has great practical project-based assignments and the lecturers are working professionals, so it opens up opportunities to make connections and get into the industry. I’ve even managed to secure internships with a local media organisation and an arts festival, which has allowed me to gain a lot of valuable knowledge and work experience.” 
Xenia Teniakova



Full-time students can expect to attend daily classes, with 16 hours per week in class, plus additional workshops & guest lectures. Further independent learning and group work is expected.

The programme takes 3 years to complete. 

Are you interested in this programme?
Start in September.

Apply Now

Past Projects

Bachelor’s study in Creative Media Production culminates in a challenging project that taps into each student's strengths, interests and experiences, resulting in a public showing of their work. In addition, throughout their programme students participate in and create work for real-life projects and events.
To see examples of student work please vist our Media Showcase page.
HubSpot Video

Your Programme Leader




Maia Horniak is the Programme Leader and has over 15 years of professional industry experience having worked with renowned film production studios and companies including Stillking (Prague), Universal, Miramax and MTV. Maia is also an internationally acclaimed director of film and TV documentaries and has an MA in film directing from the renowned Australian Film, Television & Radio School (AFTRS). Maia was one of the youngest filmmakers to be accepted into the world’s most reputable film school - FAMU, here in Prague. She also has degrees in Fine Arts and Media Arts from the University of New South Wales and Copenhagen's Royal Art Academy.

Career Building at PCU



On 16 June, graduating students from Creative Media Production presented their final work on the big screen at Prague's famous arthouse cinema Bio Oko and received much praise from an appreciative audience.

You can see photos from the event on our
Flikr image gallery here.

Visit 2021's Coming out of the Cave Cinema evening and view opening speeches and full student screenings.

In The Flow

Interview series created by student Dinora Tashmetova for her Individual Project. The interview features DJ Omi, Photographer Vlad and dancer Dancer Soojin, who talk about their creative processes and the flow they each experience when they find their pathway.


Student documentary film FOUND nominated for International Awards

Creative Media Production student Gigi Greene’s short documentary film FOUND, featuring MA Fine Art student Kjersti Austdal, has garnered international attention and received several award nominations over the last few months.

Read more →

Graduate Careers & Further Study Destinations

Our graduates are renowned for moving in multiple directions: securing global careers at leading corporations, pursuing research and further studies at leading institutions, or starting their own businesses. Here are just a few of their stories: 

  • Nino Aphakidze has worked in various production roles in film and television both in the Czech Republic and USA.
  • Kristina Bakeeva relocated to Berlin to work on a range of interesting projects.
  • Jon-Karel Sedney started his own production company Kayo which offers event production, video producing and livestream support to businesses.
  • Liana Sas returned to her home country of Georgia and started a network to support female industry professionals.

Entry Requirements

  • Confirmation of completed High School Education with an appropriate grade profile (assessed individually). Students with experience or equivalent education in some subjects of the programme may be granted advance credit towards year one or year two of the programme after competing the required assessment of Prior Learning or Experience documentation.

  • English language certificate. Required Scores: IELTS 5.5; TOEFL iBT 60+; FCE (A) Other certificates may be accepted.

  • A letter of motivation (300 words)

  • Portfolio of creative media work

  • For all programmes at Prague City University, there is a final interview between the applicant and the Programme Leader before the final decision on admission is made.

Are you interested in this programme?
Start in September.

Apply Now