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BA (Hons) Creative Media Production

3–year Bachelor’s degree
Full-time
Start September

Find your own ‘unique voice’ and develop the ability to create positive change through innovative digital media content across a fast-developing range of platforms. This progressive Bachelor's programme is designed to meet the growing demand for media professionals who have a deep understanding of the digital landscape.

At its core is the combination of technical skills, creative thinking and social awareness with an emphasis on storytelling, giving you the confidence to graduate as a media specialist and practitioner in a wide variety of roles: from social media marketing to arts administration, and from video or radio production to journalism, scriptwriting or blogging.

Enrolments for BA (Hons) Creative Media Production are currently paused.

Film Shoot – Creative Media Production
Creative Media Production - Bio Oko
Christine Leunens - MITS - Creative Media Production

Programme Essentials

  • Become an experienced storyteller with innovative, unconventional and complex narratives
  • Gain an in-depth understanding of the contemporary digital media landscape and how best to utilise it
  • Create content for a range of audiences and delivery platforms
  • Learn advanced technical skills allowing you to devise, develop, pitch and deliver ideas for new formats and platforms used for transmitting and receiving content
  • Spend a semester at our education partner EFAP School of Communication in France and receive a full semester of credits for your studies
  • Develop interpersonal skills, strengthening your ability to communicate confidently with professionals
  • Produce a professional portfolio that will demonstrate a high level of production skills as well as a ‘unique voice’
  • Work closely with industry practitioners and mentors, constantly reflecting and adapting to the current media marketplace
  • Enjoy regular seminars, workshops and guest speakers as part of our Media Innovation Technology Series

BA (Hons) Creative Media Production is programme is offered in the framework of the Lifelong Learning with a PCU certificate leading to British qualification, and at the same time granting ECTS credits for the British degree. Find out more about programme accreditation & recognition →

What You Study

Year 1

  • Writing Narrative Plot & Character
  • Visual Storytelling
  • Studio Practice and Pre-production
  • Post Production Skills
  • Media & Cultural Theory
  • Documentary Production

Year 2

  • Storytelling for Emerging Platforms
  • Marketing and Identity
  • Socially Engaged Practice
  • Media Production
  • Audio Production Skills
  • Directing Actors

Year 3

  • Media Trends and Distribution
  • Client Project Production
  • Major Project Development
  • Major Project Production
  • Professional Practice Portfolio

Take a peak Inside the Classroom of our Creative Media Production programme!

Meet some of our third-year students and see them present to their client, Říčany Football Club, and create a promotional video and campaign encouraging girls and their parents to explore rugby as a sport. This video also features an interview with Programme Leader Maia Horniak who explains the purpose of the Client Production Project module.

Schedule

Full-time students can expect to attend daily classes, with 16 hours per week in class, plus additional workshops & guest lectures. Further independent learning and group work is expected.

The programme takes 3 years to complete. 

 

Meet Your Programme Leader

Storytelling Conference

Mgr. Zdeněk Sloboda, Ph.D.

Zdeněk is the Interim Programme Leader for the BA (Hons) Creative Media Production programme. He teaches theoretical modules on culture and media at Prague City University, and is responsible for the development of research activities within the programme. He has worked as a researcher at the Gender & Sociology department of the Institute of Sociology Czech Academy of Sciences (working on topics of family, parenting and LGBTQ+). Prior to his academic career, he was a copywriter and a film journalist contributing to several online outlets and lifestyle magazines.

Entry Requirements

  • Confirmation of completed High School Education with an appropriate grade profile (assessed individually). Students with experience or equivalent education in some subjects of the programme may be granted advance credit towards year one or year two of the programme after competing the required assessment of Prior Learning or Experience documentation.

  • English language certificate. Required Scores: IELTS 5.5; TOEFL iBT 60+; FCE (A) Other certificates may be accepted.

  • A letter of motivation (300 words)

  • Portfolio of creative media work

  • For all programmes at Prague City University, there is a final interview between the applicant and the Programme Leader before the final decision on admission is made.

Enrolments for BA (Hons) Creative Media Production are currently paused.

Past Projects

Bachelor’s study in Creative Media Production culminates in a challenging project that taps into each student's strengths, interests and experiences, resulting in a public showing of their work. In addition, throughout their programme students participate in and create work for real-life projects and events.

→ Have a look at Media Showcase of students work

Career Building at PCU

Guest Lecture from Photographer Karel Cudlín

Renowned Czech photographer Karel Cudlín delighted Creative Media Production students with an unexpected lecture. As a member of the 400ASA collective and author of Humanistic Photography, Karel has been awarded for his work both in the Czech Republic and internationally. With a profound passion for storytelling, Karel inspired the students to translate narratives into photographs. He also shared his creative visions, shedding light on the intricacies behind his photography and film art.

Creative Media Production Students

Student Documentary film nominated for International Awards

As a student on the Creative Media Production, Gigi Greene’s short documentary film FOUND, which features MA Fine Art graduate Kjersti Austdal, garnered international attention and received several award nominations.

Read more
Creative Media Production - Film Found

Graduate Careers & Further Study Destinations

Our graduates are renowned for moving in multiple directions: securing global careers at leading corporations, pursuing research and further studies at leading institutions, or starting their own businesses. Here are just a few of their stories: 

  • Nino Aphakidze has held numerous production roles and is now sought out for Second Assistant Director roles in both film and television, working for notable film companies like Stillking Films in the Czech Republic, Spain, and the USA. 
  • Laila Zohdy is a Senior Media and Communications Analyst at Accenture Czech Republic.
  • Dina Romantsova is Project Manager at Eventagrate Group which specialies in interactive and immersive event technologies in Dubai, UAE.
  • Htun Lynn Zaw is a Marketing Specialist at Bohemia Interactive in Prague, Czech Republic. 
  • Mykyta Peretiatko is an Editor and Content Producer at Radio Free Europe in Prague, Czech Republic.
  • Gigi Greene works as a Social Media Manager in San Diego, USA. 
  • Marco Oliveira works as a Senior Brand Manager at Grand Carob and is currently contracted as a Second Assistant Camera Operator for RTV in Portugal.
  • Anna Hrábková works remotely as a Media Relations Specialist for Newsmatics, an independent privately held News Tech company headquartered in Washington DC. 
  • Jachym Munster works as a Technician at Bio Films in Prague, Czech Republic.
  • Vera Radu is a Social Media Manager for Nupo in Bucharest, Romania.
  • Lena Fix completed an MA in Journalism at the University of Portsmouth and is now working as a Journalism intern at Delano in Luxembourg. 
  • Xenia Lledo i Subira is a Lighting Designer at National Theatre of Catalonia in Spain
  • Amina Aly Abdelghany works as a Marketing Specialist for Minly in Cairo, Egypt.