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Guest lecturer: Katerina Pospišilova

By Communications Department on 25 September 2012 13:09
Last updated on 22 March 2016 07:03

Prague College Business students had a great opportunity to meet an experienced communications practitioner. Katerina Pospíšilová visited our college last weekend and held an interesting lecture.

Katerina has been working for Coca-Cola for almost 8 years - always in the Communications department.
She holds a degree from the University of Pardubice, the Institute of Languages and Humanities.

Her talk centered on:

  • Loyalty programs/retention
  • Public Relations techniques
  • Brand research and brand building.
Topics: School of Business, Management & Technology

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