by Alex Went, on 27 February 2014 10:20:32 CET
We all know that complaining or seeking advice via a customer service 'hotline' is difficult, time-consuming and unreliable, yet it is one of the key areas on which companies' reputations stand or fall. That's why many businesses are now looking to social media platforms to engage in conversations with their clients, rather than simply using them to promote products. And one of the top software products helping companies to do so is the brainchild of a Prague College alumnus and BA (Hons) International Management graduate.
Vit Horky founded Brand Embassy in order to equip companies to answer customer service inquiries through social media channels such as Facebook and Twitter, enabling them to provide “social care” for their customers with its 'SaaS' platform. The company helped to deal with 7.5 million service issues since 2012. 'Currently our strongest sectors are with telecoms and financial groups - ' says Horky, ' two sectors where customers demand a fast and accurate response to their queries.”
The Brand Embassy model has been so successful that over fifty large international companies now make use of their software, including Vodafone, Telefonica O2, TMobile, KIA, ING, Prezi, and GE Money.. So it's hardly surprising that, having opened offices in Prague and London, the company has now closed a $1 million round of seed investment with two funds and is opening six new offices globally, in the USA, Dubai, Portugal, Slovakia, Spain, and Latin America.
Here at Prague College we are delighted by the news of Brand Embassy's success, and wish the company the greatest success as they go global.
