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How did PCU’s new visual identity come about?

by Larissa Petryca, on 06 August 2021 10:34:51 CEST

In June, our university not only changed its name but made a radical departure from its previous identity. This caught the interest of leading design magazine, Czech Design. Editor Tereza Dolinová recorded an interview podcast with the creator Klára Zápotocká from Breisky studio, who also happens to be a PCU graduate, along with School of Art & Design Associate Dean, Ondřej Fučík.

They discussed the reasons behind the identity change, the difficulties with combining a new visual identity across four very different faculties and what students can look forward to next year.

You can listen to the podcast in Czech on the following platforms: SpotifyApple PodcastsPocket CastsBreakerGoogle PodcastsOvercast and RadioPublic

CD_Podcast2

With permission and thanks to Tereza Dolinová from Czech Design.

Topics:AlumniSchool of Art & Design

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