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Petr Knobloch

Programme Leader
School of Art & Design

Programme Leader for MA Future Design, Petr is also a leading practitioner in the field of graphic design.

Petr Knobloch is a designer, user experience and user interface consultant and design educator.

He has been working as a graphic and interactive designer since the late eighties, for companies such as Ogilvy Interactive Detroit, Agency.com New York, Samba Digital Media Prague and Symblaze Los Angeles/Symblaze Prague. He has served as creative director, leading teams of digital specialists and working on digital strategies and online campaigns for diverse international clients.

Petr was responsible for the design of the global Ford Motor Company website, and designed and directed projects for Coca Cola Company, PepsiCo, GE Capital, ING Bank, Pricewaterhouse Coopers, Deloitte&Touche, Vodafone, Telefonica O2, The Walt Disney Company, British Airways, Mazda USA and Google amongst others.

Since 2001 he has been simultaneously heading a digital design office dgú (nowadays called SORT OF) as its co-founder. dgú/SORT OF has produced mostly interactive work for cultural and non-profit clients such as the National Gallery in Prague, Museum of Decorative Arts in Prague, The Czech Chamber of Architects, Czech Center New York, Czech Center London and The Office of the Czech Government.

Petr taught typography and design at the Center for Creative Studies in Detroit, Michigan. He also served as a visiting tutor at the Academy of Art, Architecture and Design in Prague as well as visiting lecturer at the North Carolina State University's Prague Institute. From 2004 to 2006 he also served as Vice-Chair of the International Graphic Design Biennial in Brno, Czech Republic.

He is an I.D. Interactive Media Design Review Bronze Award recipient as well as the Graphic Designer of the Year winner at the annual Czech Grand Design Awards. Petr is a graduate of the 2D Design MFA programme at the Cranbrook Academy of Art in Michigan where he studied with professors Laurie Haycock Makela and P. Scott Makela as a Fulbright scholar.



MFA, Department of 2D Design, Cranbrook Academy of Art, MI, USA

BA, Faculty of Mechanical Engineering, ČVUT, Prague


Academic activities:

2016 - 2023 – Prague City University – programme leader MA Future Design

2015 - 2016 – Prague City University – tutor

2008 – Prague Institute, NC State University – tutor

2004 – Ministy of education and culture, ČR - member of the evaluation committee 

2003 – VŠUP,  Prague, Studio of Graphic Design and New Media – expert consultant for the accreditation of the new programme at the Ministry of Education and Culture 

2002-2003 – VŠUP, Prague, Graphics Department - head of the Diploma Committee 

1998-1999 – College for Creative Studies, Detroit, USA – Film Department, teacher of the Typography in Motion


Professional activities:

2019 – CzechInvest – art director

2018-2023 – Centre for Next Crafts, Prague – founder, owner

2014-2023 – noveceskedomy.cz, Prague – founder, owner

2012 – 2FRESH, Prague – creative leader

2011-2014 – Centrum Holdings, Prague – creative leader

2006-2023 – SORT OF, Prague – founder, owner

2006-2008 – Symblaze, US/CZ – creative director

2001-2005 – DGÚ, Prague – co-founder, co-owner, managing partner, creative director

2000-2001 – Samba Digital Media, Prague – creative director

1999-2000 – Agency.com, US – senior art director

1999 – Ogilvy Interactive, US – art director

1998-1999 – Cranbrook Art Museum, US – designer

1995-1997 – free-lance, Prague – designer

1994-1995 – Najbrt-Lev Studio, Prague – designer, dtp operator

1993-1994 – Caverna Studio – partner, art director

1991-1993 – Mediatel Nynex Co., Prague – head of design

1988-1991 – Bozděch Studio, Prague – designer


Nonprofit services:

2019 – panellist, Reflex stage, Designblok, topic: "Future of Culture"

2018-2020 – member of the , atelier grafického designu, VUT Brno

2010-2011 – member of the evaluation committee, Graphics Department, VŠUP, Prague

2008-2009 – head of the Diploma Committee, Graphics Department, VŠUP, Prague

2004 - 2006 - Biennale of Graphic Design, Brno - vice-chairman of the organising committee

2004-2021 – Biennale of Graphic Design, Brno – vice-chairman of the selection committee

2000-2008 – Deleatur, graphic design magazine, Prague - editor



2014 – Czech Grand Design Awards 2013, Graphic designer of the year

2004 – I.D. Interactive Media Design Review 2004, Bronze medal

2004 – FlashForward Film Festival 2004, US - one of four finalists in the educational category

 2003 – FlashForward Film Festival 2003, US - one of four finalists in the Commercial category