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Sean McAlorum

Programme Leader
School of Art & Design

Sean McAlorum has been teaching and coordinating programmes here at PCU for a number of years. Before his current role, he set up the Foundation Diploma in Art & Design Programme at PCU.

Prior to teaching, Sean spent over twenty years working as a full-time designer in the fields of both magazine publishing and advertising. In publishing, he worked at Future Publishing in Bath, whilst in London he worked for a number of years on a well established independent consumer title called Which? Sean specialised in re-designing  the titles and hence spent time coordinating with editors and writers to achieve these goals. Sean then decided he required an adventure, which continues to this day, and continued his publishing career here in Prague on a title called Quo, which subsequently won the best Czech magazine of the year in 2000.

Whilst in Prague, Sean switched to the field of advertising, which had held a fascination for him since a child. At Leo Burnett, Sean won local awards, a Golden Watch at the Golden Drum Advertising Festival in Portoroz, Slovenia and helped the agency win the Agency of the Year at the same festival for two consecutive years. Sean also worked at Ark Thompson, which later became JWT. Whilst in adverting his clients have included Fiat, Nestlé, Unilever, Gambrinus, Kraft, Mazda and ČSOB.

Latterly Sean, has been focused upon the setting up, coordination of and refreshment of modules on the graphic design programme. He prides himself on being a hands on and approachable programme leader for both the lecturers and the students, He always strives for the best experience for all and teaching on a number of modules, himself, helps Sean to connect with the students and he loves watching them grow into confident designers and people. 

Recently Sean also challenged himself, by a return to education, by studying an MA in Fine Art, with a focus on oil painting. Now graduated, he is actively pursuing painting, which started with an exhibition through the summer entitled an “Invitation to Bear Witness” in his local village on the outskirts of Prague. Sean looks forward to balancing his lecturing with a parallel career as an artist…



BA (Hons) in Graphic Design awarded by Leeds Metropolitan University
MA in Fine Art from Teesside University 


Professional Activities

2010-2023 – Prague City University – lecturer, Programme Leader 

2011-2012 – Prague Post – freelance marketing and advertising designer

2009-2011 – Prague Post – freelance page layout designer

2007-2009 – JWT, Praha – consultant senior art director

2006-2007 – freelance art director

2004-2006 – Ark Thompson – senior art director

2004 – Kaspen, Praha – freelance art director

2000-2004 – Leo Burnett - senior art director & group head

1999-2000 – Consultant art director of Quo

1995-1999 – Consumer Association – art director, deputy art editor of Which?

1994-1995 – BBC Worldwide – designer on Radio Times

1994 – Making Music Ltd February – art/production editor of making music

1992-1994 – Future Publishing Ltd – art editor of PC Answers


Ehhibitions and other professional activities: 

2021 - “An Invitation to Bear Witness”, obecní úřad Řež

2021 -  collective exhibition “Metanoia” - Fine Art Degree Exhibition

2021 -  Portfolio reviews for second year students at Kaspen/Jung von Matt advertising agency

2021 -  Portfolio reviews for second year students at Heels Make Deals

2019 - 2021 - Portfolio reviews for second year students at Netravec 

2018 - 2020  - Ematix  - External project 

2018 -  Portfolio reviews for second year students at Doyle Dane Bernbach

2018 -  project cooperation with Doyle Dane Bernbach 

2012 - Reklama Polygraf - "The importance o self-promotion and branding", lecture -


2019 - May You Live In Interesting Times - Venice Biennale, 58th International Art Exhibition

2017 - Viva Arte Viva - Venice Bienalle , 57th International Art Exhibition 

2014 - 2017 - Arranged and attended Portfolio reviews for second year students at Fallon Prague advertising agency

2004 - Kiev Advertising Festival - member of the evaluation committee, personal exhibition at the festival



  • 2002 - Lurzer’s International Archive Magazine, Vol.6 - Charles Bridge featured under the Social and Environment section.
  • Leo Burnett: campaign Charles Bridge received several national and international awards (Golden Drum, Louskáček, Česka reklama 2002 Year Book Art Directors Club Czech Republic - 2x silver for the categories: "Print and Poster for public interest " and "TV and Cinema for public interest", 1x bronze for the category: "Techniques for advertising photography"
  • Leo Burnett: Sean's awards and shortlists helped the agency to win Agency of the year in New Europe in 2002 & 2003
  • Quo: Czech – after Sean's redesign was awarded „Magazine of the year 2000“